---
title: "Campaign attribution referrer"
slug: "24-campaign-attribution-referrer"
updated: 2026-11-02T18:41:02Z
published: 2026-11-02T18:33:38Z
canonical: "docs.thebigpos.com/24-campaign-attribution-referrer"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thebigpos.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign attribution referrer

Track which campaign produced a loan by adding a `referrer` parameter to the application link you distribute. No configuration is required.

## How to use it

Append `?referrer=your-campaign-name` to any application link.

Example: `https://apply.yourdomain.com/apply?referrer=spring-open-house`

## What happens

- **Captured from the link** — the value is recorded when the application is submitted, and survives the sign-in and account-creation steps along the way.
- **One less question for the borrower** — when the link already carries a referrer, the application skips its referrer question.
- **Carried into Encompass** — written to the loan in Encompass (field 1822) on sync, so reporting there sees it too.

## The value is permanent

The first value a loan receives is the one it keeps. A later edit to the loan cannot overwrite or clear it, and an inbound sync from Encompass cannot replace it.

**Treat the campaign name as final when you publish a link.** A typo in a distributed link cannot be corrected after applications start arriving against it.

## Naming suggestions

Use lowercase with hyphens, keep names short, and agree a convention before the first campaign goes out — since values cannot be changed later, consistency has to come from the naming rather than cleanup.